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Wellshare Blog

Original + curated content for health practitioners who run their own business

How Working in a Coworking Space Can Benefit Your Business

10/1/2020

2 Comments

 
An increasing number of health and beauty professionals are looking for an environment where they can reclaim a sense of autonomy with how they choose to practice their passion. Many also want to develop their own brand rather than existing under the banner of another's brand.

Whereas the obvious choice used to be setting up your own premises, people are realising that the large setup costs, long-term rental arrangements and distractions associated with operating a space rather than practising your core skillset are no longer a viable option.

Wellshare is a co-working space for health and beauty professionals that provides a lower-risk, lower-cost alternative without impacting the autonomy which is desired, especially with regards to their own brand development.

Branding can mean different things to different people. Some people think of a brand as a logo, some think of it as an identity and others see it as a set of services.

But branding isn't any of these things. The reality is that a brand is an emotional experience and a symbol of a single promise you consciously or unconsciously make to your customer. It represents the public perceptions about your service or business. The point of creating a brand is to engrain what makes you unique in the mind of others.

When a loyal customer thinks of your brand, it's tied to a feeling in their mind. There's an association there and your goal is to not only create that association but manage it too. There are many sterile, clinical feeling doctors’ surgeries which hold memories of feeling unwell. When a medical professional thinks about starting their own practice they should consider the design and comfort of a medical centre room to rent from the perspective of the patient.

Everything we smell, see, touch, hear, and do becomes associated with a memory in our mind. Branding is about making sure that when a customer sees your logo, walks into your place of work, or receives an advertisement, this connection in their brain aligns with what makes you unique. This is why choosing a beauty treatment room to rent is so important. It is key that your place of work aligns with associations that create a sense of who you are, what the service you are offering and why they want it.
​
A co-working space is an excellent alternative for clients looking to build their own brand so if you haven't done so already, take a tour today!
2 Comments
diethcghelp.com link
11/8/2020 01:27:57 am

Thank You for your Post

Reply
Martin link
19/5/2022 11:10:29 pm

Hi thaanks for sharing this

Reply



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What Our Users Are Saying

★★★★★ ​
It's the perfect place to collaborate to grow your brand & business. You will be part of a multi-disciplinary community that will help your business thrive. It's the people that make this place special!
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        • Western Sydney >
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        • Blue Mountains >
          • Blaxland Rooms
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          • Springwood Rooms
        • Southern Sydney >
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          • Caringbah Rooms
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          • Kogarah Rooms
          • Rockdale Rooms
      • Armidale Rooms
      • Coffs Harbour Rooms
      • Windang Rooms
      • Wollongong Rooms
    • Victoria Rooms >
      • Belmont Rooms
      • Cowes Rooms
      • Melbourne Rooms >
        • Inner Melbourne & CBD >
          • Docklands Rooms
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        • Inner East Melbourne >
          • Abbotsford Rooms
          • Armadale Rooms
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        • Inner South Melbourne >
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          • Clayton Rooms
          • Highett Rooms
          • Moorabbin Rooms
          • Mordialloc Rooms
        • North East Melbourne >
          • Bellfield Rooms
          • Coburg Rooms
          • Doncaster Rooms
          • Doncaster East Rooms
          • Preston Rooms
          • Thornbury Rooms
        • North West Melbourne >
          • Brunswick Rooms
          • Brunswick West Rooms
          • Gladstone Park Rooms
          • Moonee Ponds Rooms
          • Seddon Rooms
          • Spotswood Rooms
          • Sunshine Rooms
          • Tullamarine Rooms
        • Outer East Melbourne >
          • Croydon Rooms
          • Ferntree Gully Rooms
          • Ringwood Rooms
        • South East Melbourne >
          • Berwick Rooms
          • Chelsea Heights Rooms
          • Seabrook Rooms
          • Mornington Rooms
        • West Melbourne >
          • Derrimut Rooms
          • Williamstown Rooms
      • Warragul Rooms
      • Warrnambool Rooms
    • South Australia Rooms >
      • Adelaide Rooms >
        • Adelaide CBD Rooms
        • North Adelaide Rooms
        • Port Adelaide Rooms
        • Salisbury Rooms
    • Australian Capital Territory Rooms >
      • Canberra Rooms >
        • Dickson Rooms
        • Kingston Rooms
    • Western Australia Rooms >
      • Bayswater Rooms
      • Mount Hawthorn Rooms
      • Subiaco Rooms
      • Woodvale Rooms
      • Perth Rooms >
        • South Lake Rooms
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