Co-working spaces have taken off in Australia, and with good reason.
But co-working spaces designed specifically for health professionals is even better!
Many health practitioners have begun turning to health co-working spaces for a business solution that will grow with their practice.
1. Low Cost
Health co-working spaces are the perfect solution for busy health professionals looking for professional space, at an affordable price.
Save on rent and get access to all the services and amenities your business might need. Don’t stress about fitting out the office, and save money on furnishings too.
Spend that money, and time, on growing your practice instead.
Because of the number of professionals using co-working spaces, they are often rented out at a cheaper rate. The whole group benefits from sharing a space together, rather than needing to spend more money for a place of your own.
2. Premium Location
Help your clients find your service easily.
Health co-working spaces are popping up in centralised, easily accessible locations around Australia.
Patient access is key to your business growth.
Wellshare health co-working space is located in Sydney’s CBD in the historic Dymocks building.
At a location like this, your practice will be in the heart of the city, conveniently located close to public transport.
Set a great work/life balance with the ability to easily travel between work and home.
3. Room to Grow
As your business grows, your needs will change.
By operating from a health co-working space, health practitioners have discovered flexibility as they need it.
It’s easy to scale up your operation and take on more business if your space is able to accommodate the changing needs of your business.
Currently a one-person show? Or are you a team of passionate professionals?
Whatever stage your business is at, find the space that suits your needs. As your business grows, you’ll be able to change up your rental space according to the solution you need.
There is a range of spaces available to suit the needs of health practitioners. Medical rooms for rent or therapy spaces for rent are just a few of the well-equipped rooms you can choose to run your practice from.
Collaboration between health and wellness practitioners is vital.
Working with other professionals in your industry increases your ability to give and receive referrals to/from other health businesses.
Ultimately, working in a multi-disciplinary way improves patient outcomes which in turn leads to greater word of mouth.
Referring to other businesses may counterintuitive at times (shouldn’t you be able to give them all they need?). Still, it adds a tremendous amount for value to your business over the long term.
Clients and other businesses will appreciate the help and assistance of your business, and your reputation will grow as a result. Don’t overlook the importance of networking.
Health practitioners working out of co-working spaces, automatically have access to a broad group of people within their industry. Work alongside other passionate professionals, be inspired, and have a voice in your field.
At Wellshare, we understand the importance of having a strong community of professionals around your business. That’s why we regularly host Networking events and opportunities. Make the most of the space and grow your business, alongside others.
Don’t worry; we won’t force you to attend anything you don’t want to! We value providing you with the opportunity to interact with and be a part of a community, as much, or as little as you wish.
5. Set Your Own Hours
One of the most exciting aspects of working for yourself is the ability to set your own work hours. Get the work/life balance you want.
At Wellshare, you’ll have 24/7 access to your health co-working space so you have the freedom to work in the time that suits you best. Got a deadline coming up? Or need the weekend off?
Put in the extra hours when you need them.
Autonomy is valuable, but we also know some structure is helpful to boost our productivity. When you’re working on your own, it can be an isolating experience. Healthcare professionals appreciate the balance a co-working space provides them between freedom and structure.
Having a dedicated workspace to arrive at will assist with discipline and motivation. Create a routine that best supports your business.
6. Greater Business Exposure.
Health practitioners and other professionals using health co-working spaces have discovered the joy of learning from those they’re working alongside.
Operating out of a health co-working space will bring you into contact with others in the health and wellness industry you otherwise may not have interacted with. These interactions have value in exposing your business to more people.
You never know who may need your service one day, or what you will learn from another person operating from your co-working space. A co-working space is an opportunity to market your business to those in the space, and potentially to their clients too.
Many co-working spaces offer a shared waiting room or areas where prominent marketing can be displayed. This is a great solution for those looking for maximum business exposure, for a fraction of the cost.
7. Increased Job Satisfaction
It’s inspiring to come to a workplace where people are excited to be there. Surround your business with people as passionate about success as you are. A co-working space provides room for your business to have the freedom and meaning you’ve been seeking.
Those in the space are there for the same reasons, sharing the same passion. This type of atmosphere is incredibly motivating and inspiring. Need a boost to your productivity? Join the Australian health practitioners trying health co-working spaces.
For more information about Wellshare please get in contact.
If you’re a healthcare professional you know the challenges of being in this industry. Especially if you’re establishing or growing your practice. With all you have to do and how tired you may feel, sometimes that dreaded thing... networking is the last thing you feel like doing.
If that’s the case, here are a few reasons why it’s so valuable to build a community of healthcare professionals around your practice. Hopefully, this inspires you to become a little more connected with other health practitioners.
Support and Understanding
Being in contact with other healthcare professionals isn’t just valuable for your practice, though that’s often what’s focused on first and foremost. Connecting with those in the health industry can be great for your own personal and professional development.
By connecting with others in the health and wellness industry you will gain access and awareness of development opportunities. Sharpen your knowledge and skills by engaging with other healthcare professionals. Either at formal events such as conferences, or online development groups, or even by catching up for a coffee with a fellow professional in your industry.
These conversations and experiences allow us to share our knowledge and receive in return. Feel supported in times of struggles by hearing stories and helpful advice from others who have been where you are now. Encouragement is important for us all.
Growing your community can inspire you to grow your own practice. See the great things others are doing in the health industry and see if you can learn from their models of care.
You will learn from your community and have the chance to have your voice heard within the healthcare space. This can be as simple as joining a Facebook group or following a healthcare blog.
Grow your Practice.
Building your community is valuable for your business and your clients. For your business, you will often receive referrals for new clients from other healthcare professionals you have connected with.
Getting to know those in your industry helps to establish your practice in people’s minds. You’re not just a name or a service, but a person who they will likely feel more likely to send clients to as a result of knowing you.
Your clients will gain value from this process too as you will be able to refer them on to other healthcare professionals where appropriate. This helps your client, as well as establishing yourself as a knowledgeable and helpful practitioner.
This collaborative effort between healthcare professionals helps to establish a community within the healthcare industry that is able to offer a greater level of care to the patient.
Establishing a community around your healthcare practice is valuable for all involved.
The Wellshare Community
At Wellshare we’re not just a co-working company. Yes, we rent rooms to health and wellness professionals but we do more than that.
At Wellshare we’re a community of dedicated healthcare professionals with a drive to see our fellow practitioners succeed. Our team is made up of healthcare practitioners and entrepreneurs with the experience necessary to offer valuable advice.
By renting one of our spaces you are invited into our community. Have the opportunity to grow your practice alongside other healthcare practitioners and experience the difference a community can make for your business.
If you’re an allied health practitioner looking to attract new clients, you’re in the right place. If not, these tips may still apply to you, so read on!
There are only 3 ways you will be found by patients:
Today we’ll be looking at the way allied health practitioners have harnessed the following marketing tools to get more clients. More clients = more business for you.
1. Have an awesome website
Expectations are high in 2020 when it comes to websites. A well presented, functional website is a must for allied health businesses.
Often, a website is one of the earliest impressions a client will have of your business. It’s a ‘virtual waiting room’ in a sense.
Just as in a physical waiting room, clients look around and form ideas about the business, based on what they see.
It is well understood in website UX design that the way your website looks will influence a potential patient's beliefs about the quality of your service, even more than the actual information presented. What kind of impression are you making with your website?
Give an impression of cohesion, professionalism and welcoming to clients who may be investigating your services online. If your website looks cluttered, dated and is difficult to use, prospective clients may click away.
Hire a website developer, or a UX / UI designer if you have the budget. Websites such as Upwork and Freelancer.com often provide cost-effective solutions.
Some specialise in healthcare and can give you an excellent site that speaks to your patients.
Short on financial resources? Do it yourself!
There are several easy to use website builders such as WordPress, Squarespace and Wix. Using tutorials online, you’ll be surprised what you can achieve. Build a website you can be proud of, and that clients will enjoy visiting.
2. Use Social Media Marketing
Social media allows you to engage with your existing clients and find new ones.
Don’t waste your time doing social media for the sake of it. Have a presence on the platform where your ideal patient spends time.
For some allied health professionals, this can mean Instagram, for others, maybe LinkedIn. Sometimes both. Sometimes neither.
Having a social media marketing strategy enables you to get the word out online about your business. Running targeted ads can be a helpful strategy, allowing you to interact with new clients in a way that is relevant in 2020.
Social media is an easy way to share information your clients may be interested in. Show your business to be one that is useful, by sharing tips and helpful info in your posts. Answer common questions and be as useful as possible.
The principle of reciprocity is very powerful in marketing. If you continuously provide value upfront with no expectation of anything in return, eventually you will be surprised how many people reach out to you when they encounter a health problem.
Try and consider what your clients would like to see in their feed and share accordingly. This is an excellent opportunity to raise awareness of your brand and learn about your clients.
3. Word of mouth
This method is tried and true for a reason. If you’re looking for new clients, look to your existing ones. Ask yourself how you currently incentivise them to refer someone to your service?
For professionals regulated by AHPRA, this may be tricky. But there are still ways that make it easier for them to do so. Do you provide them with spare business cards with your contact detail so they can easily pass on your information to people they know?
For non-AHPRA regulated health professionals, do they get a reward for encouraging clients to refer friends and family to your business?
Social media interacts closely with this point. If you have a strong social media presence, it’s easy for clients to ‘tag’ and direct new clients to your business.
4. Build referral relationships with health professionals
Existing clients aren’t the only ones who can refer new clients to you. Develop a good rapport with the GPs and other health professionals in your area.
When people are looking for an allied health service, they will often ask for a recommendation from health professionals they are already in contact with. This means doctors, pharmacists, and nurses are all critical contacts for you to build a relationship with.
Look for allied health professionals who provide services you don’t. These businesses don’t have to be your competition. Instead, both businesses may benefit from a reciprocal referring relationship.
5. List yourself on directories and referral search engines.
It can be worth considering listing yourself on a range of online directories and referral search engines. As a new business, this can be a great way to get broader exposure.
Keep an eye on the return for your investment, and choose which referral search engines you list on carefully. Opt for those that are established and reputable, such as HealthEngine.
6. Offer to speak to local groups or businesses
Slightly outside of the box, this method works on building your practice and reputation as an ‘expert’ in your field. By speaking at events, to groups or businesses interested, you establish yourself in your field.
Consider what groups may be interested and what information you could present. You may be surprised what opportunities are out there for you. Some groups to consider may be aged care facilities, Probus or Rotary clubs, conferences or networking groups.
Not all speaking opportunities need to happen in person. Developing a webinar, or short online course can be an effective way of sharing your knowledge with interested parties. These can have a boosting effect on both your reputation and your client list!
7. Use effective signage
Many of the methods we’ve focused on so far occur primarily online. However, effective signage is one method of attracting new clients that is often underutilised.
Put yourself in the place of a new client visiting your practice for the first time. Signage can be in the form of brochure handouts or physical signage on a shopfront or reception desk. Is the signage visible and clear? If not, clients may become frustrated or anxious around locating your business.
Likewise, listing your services assists in transparency. A client may be using one service from you and heading elsewhere for another service because they’re unaware you offer both. Have a list of services visible in a prominent position in your business.
The waiting room is often a good place. Ensure the design of signage is easy to read and be considerate of those who may be visually impaired.
LinkedIn is an untapped resource for generating patient referrals.
It’s the social network where practitioners and professionals spend the most time. In today’s post, we’ll be sharing with you how you can best take advantage of this social media.
Get started today and generate more referrals to your business!
How? The answer is more straightforward than you might think.
1. Connect with others in your industry
LinkedIn is an excellent resource for finding other professionals within your industry. On LinkedIn, you have a platform for engaging with others who share your profession.
Send invitations to connect with other professionals. Focus on those who you think your business may align well with. Send a brief, friendly message introducing yourself.
Remember to ask questions and show a genuine interest. People love to share about what they're doing at work - that's the whole reason LinkedIn exists, isn't it?
Don't copy and paste a generic message. Get to know the person and the business you're hoping to create a referral system with. Professionals will be more likely to refer to you if you have built a rapport with them.
2. Engage with others
Like, comment and share the posts shared by businesses and people you have connected with. The support will be appreciated, and likely, returned in kind.
Join groups relating to your industry, and take part in discussions. This allows you to have a voice in the space, and have a discussion with those in your field.
As you take part in the community, intentionally identify those who you would like to get to know better. This may be someone outside of your immediate profession. They may still be able to refer or use your service themselves.
3. Become more visible
As you engage more with others, they will visit your profile. What they see makes an important first impression. Your profile and description must be excellent.
Use a professional headshot, and keep your profile information up to date. Include what you've recently worked on, your services and post regularly to your blog. This is all-important.
Most people do this and have a fairly good profile. But are you content with just 'good?' You don't need to be.
Increase your visibility on LinkedIn by optimising your profile.
What does that mean?
By including keywords in your profile, you are more likely to appear in searches. Come up with 3-4 keywords that best describe what you do.
Include these 3-4 keywords in your headline, summary and job titles.
Use these keywords elsewhere as it comes naturally.
4. Get the LinkedIn app
Business cards can get damaged, lost or forgotten about.
Staying in touch when you meet other healthcare professionals is much easier with LinkedIn. When you meet a practitioner you'd like to refer to you, use the mobile app to connect via LinkedIn.
It's efficient and quick, and there's more chance of you staying in touch.
With a little bit of effort, you can transform your online presence and see the benefits in your business. Get more patient referrals by using LinkedIn.
Sydney is a hub of activity. It’s an exciting place to be! However, if you feel a little unsure about the best way to get to Wellshare and around the CBD in general here’s our top tips.
Public transport is convenient, great for the environment and saves you a lot of money! Never worry about finding a parking space or paying for parking again by switching to public transport.
There is a range of public transport available to make getting around Sydney CBD easy.
For those who require car access Wellshare is located in the beautiful heritage Dymocks building in Sydney CBD. Your two best bets are:
Hilton Hotel Car Park with early bird parking from $20 per day:
QVB Car Park with early bird parking from $26 per day:
All of these above methods can be used alone or in combination to access our healthcare co-working space.
Come visit us today!
Want to know more?
Check out: https://www.cityofsydney.nsw.gov.au/explore/getting-around/public-transport
I often get asked by health practitioners looking for a medical room for rent about social media marketing and the efficacy of the various platforms for building referral connections with other health colleagues. I believe that LinkedIn is still the best platform for this outcome because of one simple reason:
That is, the ability to drill down and target a specific professional person by virtue of the filtering capabilities on LinkedIn are unmatched by other popular platforms such as Facebook and Instagram.
The only practitioners who you could argue are better off using other platforms would be those who's outcomes are largely visual or those who sell products rather than services. For example, cosmetic doctors, weight loss nutritionists.
For those of you interested in reading about the basics of LinkedIn marketing there is an awesome article by Neil Patel which dives in...
Generally speaking there are 2 chairs in a consult room - one for the practitioner and one for the patient. How hard can it be to place them in a room? And does it really matter where they go? According to researchers in the US, more than you think...
An increasing number of health and beauty professionals are looking for an environment where they can reclaim a sense of autonomy with how they choose to practice their passion. Many also want to develop their own brand rather than existing under the banner of another's brand.
Whereas the obvious choice used to be setting up your own premises, people are realising that the large setup costs, long-term rental arrangements and distractions associated with operating a space rather than practising your core skillset are no longer a viable option.
Wellshare is a co-working space for health and beauty professionals that provides a lower-risk, lower-cost alternative without impacting the autonomy which is desired, especially with regards to their own brand development.
Branding can mean different things to different people. Some people think of a brand as a logo, some think of it as an identity and others see it as a set of services.
But branding isn't any of these things. The reality is that a brand is an emotional experience and a symbol of a single promise you consciously or unconsciously make to your customer. It represents the public perceptions about your service or business. The point of creating a brand is to engrain what makes you unique in the mind of others.
When a loyal customer thinks of your brand, it's tied to a feeling in their mind. There's an association there and your goal is to not only create that association but manage it too. There are many sterile, clinical feeling doctors’ surgeries which hold memories of feeling unwell. When a medical professional thinks about starting their own practice they should consider the design and comfort of a medical centre room to rent from the perspective of the patient.
Everything we smell, see, touch, hear, and do becomes associated with a memory in our mind. Branding is about making sure that when a customer sees your logo, walks into your place of work, or receives an advertisement, this connection in their brain aligns with what makes you unique. This is why choosing a beauty treatment room to rent is so important. It is key that your place of work aligns with associations that create a sense of who you are, what the service you are offering and why they want it.
A co-working space is an excellent alternative for clients looking to build their own brand so if you haven't done so already, take a tour today!
By building a powerful brand, you'll have crafted a powerful marketing platform, and a good brand makes the sales process a lot easier. This is why so many health and beauty professionals report that when they move their business to Wellshare and sign up for one of the 31 treatment rooms for rent, their client numbers increase. It's not that their service changes when they set up there, it’s that their overall brand has improved by leveraging the beautiful, modern and professional facilities on offer. The consumer considers every touchpoint of your service offering when forming an overall opinion of your brand. If your booking process is outdated, then your brand is outdated in the same way that logos that use colour schemes from the 80's also seem outdated.
The key to brand development lies in differentiation. The history of branding dates back to the mid-1800s when mass production and the transportation of goods were in full swing. So, producers placed their initials on their merchandise or burned their mark into crates as a way to distinguish themselves. This allowed buyers to make repeat purchases, and over time these brands became symbols of quality. The better the brand perception, the higher the price the products commanded. This concept is just as important today as it was in the 1800s. Without a brand, your service will become a commodity which, in the mind of the consumer, is easily interchangeable. The problem with commoditization is that the only differentiator becomes price and a race to the bottom ensues.
Consider an example of a commodity such as copper. If a consumer believes that all copper for sale is the same, then it stands to reason that if one supplier drops their price they will win the market share until another supplier drops their price even further. You must understand that your brand and the perceived value associated with it in the eyes of the consumer is the only thing that stands between you and the commoditization of what you offer.
Imagine your service is placed inside a crate, stacked on a ship with thousands of others like it. It's not just the mark on the box, it's what that mark stands for, it's everything that you've done to convince your customer to select your crate over the next. When consumers are faced with similar choices, brands provide the missing information. The brand is attached to the service, and a perception has been formed in the mind of the consumer. This perception may be formed instantly, or it may have been forged after many brand interactions. But perception is all about using cues to recognize concepts, and branding is really just communicating these concepts so that the brand may cue them.
Brands are tied to emotions, beliefs, and attitudes, and when a consumer sees the brand, they're connected to an experience, and this experience pushes them to choose one over the other. One of the brand's most important purposes is to create customer retention. Consider a common customer commodity purchase - Coca Cola. If a store carried Coca Cola and a store brand cola, is their affinity with Coke? And to what point? If the store brand cola is on sale, at what price point would they switch? Most people would continue to choose Coca Cola because it has considerable brand value when in reality many studies have shown that when consumers do blind tastings of Coca Cola vs store brand colas there is not too much of a difference in preference.
The stronger your affinity with Coke, the larger that gap in price has to become. Now, this is a simplistic representation of a much larger theory, but it is one of the most important principles for creating your long-term business success. The consumer preference of a brand dictates market share, and market share tends to demonstrate strength, and strength contributes to increased profitability. So, at the end of the day, it's your brand, and everything your brand represents, that truly defines just how profitable your business will be.
What actually makes a brand a brand?
This article focuses on executing a simply marketing process which is extremely important for all health and beauty professionals.
Google search --> Mobile optimised website --> Booking tool
Here's the summary:
First step - Win the search battle
More people search for a service based on location than based on price. They may not decide to book based on location alone but it is the most commonly searched differentiator.
Ensure your Google My Business Profile is filled out to perfection. Be location specific and include surrounding suburbs in your organic SEO strategy. With paid Google Adwords, showing up for "near me" searches is important. As is, making sure it is easy for people searching on mobile to find your office by bidding on location-specific keywords and using location extensions.
If budget permits and competition is low, create a comprehensive treatment-specific keywords list. Also consider keywords that reference specific preferences, such as "open weekends," "online appointments," and "comfortable waiting room."
Step Two - Win the website battle
As discussed in our previous post, on average a consumer will visit two websites before deciding to book an appointment.
Defeating your opponent rest on convincing the consumer that you are better in only two areas:
The keys to convincing the consumer you are more trustworthy include:
The keys to convincing the consumer you are better at solving the consumers current problems including:
Step Three - Win the booking process
Now a word of warning!
Don't go through all this effort to simply fall down at the last hurdle.
Make sure the booking process is as seamless as possible and can cater for as many use cases as possible.
Wellshare Digital is launching soon. For help refining your online marketing strategy please get in contact.
Entrepreneur, retired doctor. Passionate about helping health and beauty professionals build their own brand.