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I often get asked by health practitioners looking for a medical room for rent about social media marketing and the efficacy of the various platforms for building referral connections with other health colleagues. I believe that LinkedIn is still the best platform for this outcome because of one simple reason:
Specificity. That is, the ability to drill down and target a specific professional person by virtue of the filtering capabilities on LinkedIn are unmatched by other popular platforms such as Facebook and Instagram. The only practitioners who you could argue are better off using other platforms would be those who's outcomes are largely visual or those who sell products rather than services. For example, cosmetic doctors, weight loss nutritionists. For those of you interested in reading about the basics of LinkedIn marketing there is an awesome article by Neil Patel which dives in...
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Generally speaking there are 2 chairs in a consult room - one for the practitioner and one for the patient. How hard can it be to place them in a room? And does it really matter where they go? According to researchers in the US, more than you think...
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