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First impressions matter.
Those first 3 seconds when someone enters a health space are critical. What do they see? What do they hear? What do they smell? What do they touch? What do they taste? The waiting room dictates the first impressions patients will have of your service. It sets the tone for care. Your space should be comfortable and clean, but aesthetically pleasing too. Why? To ensure your patients are at ease as they wait. This will have a flow-on effect on their experience of your overall service and of your reputation as a professional. Feeling the pressure now? Decorating a waiting room doesn’t have to be stressful or expensive! Here are a few of our top tips on how to decorate your waiting room on a budget. 1. Consider your patients Who are your patients? Who will be in your waiting room space? A good understanding of the people in your waiting room will assist you in having a maximum decorating impact without wasting the budget. A waiting room that is designed with parents and children in mind will likely be different from a waiting room for yoga. For example: If your practice involves children, limit the number of small decorations within the room. Opt for sturdy, comfortable furnishings that will not easily topple over or be broken. Don’t have a big budget for a toy-filled corner? No problem. Consider providing a simple table with a colouring station. If you have some budding artists in your client base, ask them if you can use the pictures they create to decorate your waiting room. Frame these in matching, affordable frames (from the dollar store will do) and hang on your waiting room wall in a gallery wall style. Repeat visitors to your practice will feel welcomed and valued in your waiting room, even before they see you! Children will be proud to point out their special place in your waiting room decoration scheme. 2. Choose a natural colour scheme Choosing natural colours as a base for your waiting room allows you to have the ability to easily create a calming space. Whites, Creams and Beiges are all great colours that pair well with most accent colours. Look to nature as a guide. You may like to include a pop of colour that connects to your brand. For example, if you have teal in your logo design, a few carefully chosen items in a matching shade can offer a cohesive and comforting environment. 3. Less is More When it comes to design and budget, less certainly is more. You don’t need to fill your waiting room with stuff for it to be an effective and welcoming space. Over-filling your waiting room can leave it looking cluttered and unprofessional. Instead, choose a few ‘hero’ pieces, which will be the feature of your waiting room design. Perhaps an artwork or sculpture, or your logo on the wall. These hero pieces can also tell a visual story about your practice and who you are. Choosing a hero piece or two will give your space a considered feel and help your wallet out as you’ll save money, avoiding buying unnecessary decor items. Where to find hero pieces? Beautiful pieces in your waiting room don’t have to be costly. When looking for items, try second-hand stores, family members, eBay, even Facebook marketplace. For new pieces of furniture, mainstream stores such as IKEA and Fantastic Furniture often have a large selection. When you’re thinking of a hero piece, it can be helpful to shop with another person. Ask for their impression of it, what mood it gives them. Good impressions of hero pieces include feeling calm, safe, happy or motivated when looking at them. Seems a little vague? If in doubt, choose prints of nature in colour schemes that are calming such as blues and greens. Or in the colour scheme of your branding. 4. Go natural Use plants, either fake or real, to create a neutral and calming environment for your guests. Studies have shown that waiting rooms with natural elements foster positive feelings in patients. Are you worried about the cost? Online plant shopping though Facebook groups or small businesses mean it’s easy to source plants for your waiting room at a fraction of the cost of retail. Some businesses even specialise in ex-real estate staging plants. Make sure you comply with regulations when it comes to plants inside the consultation room. Often these plants will need to be fake to be compliant with hygiene or skin penetration standards. Select a few low-maintenance plants to place strategically around your waiting room. 5. Use your senses Lighting and scent are two areas that are often overlooked when it comes to waiting room design. They are two of the most cost-effective ways to improve your waiting room decorations on a budget. Have a dark, dingy corner in your waiting room? Visit a second-hand store and find a lamp for a bargain to lighten the area. Popping on a calming candle or an aroma diffuser can be particularly helpful for decorating the tone in some waiting rooms, such as beauty therapy. Even if candles are unlit, their presence can remind patients that they are in a place of relaxation. 6. Get inspired Before you begin decorating your waiting room, do some research. Take note of elements in waiting rooms that you like, and would want to have in your own waiting room. Use Pinterest and Google to look at and become inspired by other waiting rooms. With a little bit of creative thinking, there’s usually a way to achieve the look you’d like at a fraction of the cost. Where to source decorations for your patient waiting room? Are you feeling inspired? Source decorations from your waiting room by visiting second-hand stores, dollar stores, eBay or affordable department stores such as Kmart. Be clever and consider how you might be able to thrift a cheap item to give it an upgrade. Found some nice frames but they’re the wrong colour? Spray paint from your local hardware store can work wonders. If in doubt, remember the principles of patient-focused, simple design when decorating your waiting room.
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Since 1810 Macquarie St has dominated as the location of choice for medical specialists in Sydney. Now that’s beginning to change, with George St becoming the location of choice for many health practitioners. Why? The history of Macquarie St In 1810, governor Macquarie allocated a plot of land on the newly created Macquarie street for Sydney Hospital. This was the beginning of Macquarie street becoming a hub for those seeking medical attention in Sydney. At the time, this was the only hospital in the colony. It’s frontage dominated much of Macquarie St. Much of the building remained unoccupied for a time. The hospital was larger than needed for Sydney at that point in history. Wanting to take advantage of the empty floor space, the government and other municipal offices moved into the outer wings of the hospital. To be near the hospital, Macquarie Street soon became the home to many doctors and other healthcare professionals. It made sense to be close to the hospital and other official buildings for the convenience of their practice. Understandably, The Royal Australian College of Physicians opened nearby, and the street got the nickname ‘The Harley Street of Sydney’ because of the number of medical practitioners with offices and surgeries on the street. Macquarie Street established itself as the medical hub of Sydney early on, and it's a title it’s claimed for some time now. But will it hold onto it forever? It would seem not… The George Street takeover George street’s history is long lasting in Sydney. Like Macquarie St, George St was one of the earliest established streets in Sydney city. It’s been the home of many businesses and the main thoroughfare right up to the present day. In recent years, George Street has seen a surge in medical practitioners setting up their practices on its frontage. Why? We think there are a few reasons for the shift away from Macquarie st. Changes in Transport George Street is one of the most accessible streets in Sydney CBD. Buses, trams, trains and pedestrian walkways mean that when in Sydney, it can feel like all roads lead to George St. With the government developing a light rail system, George St has become even more accessible to pedestrians and those travelling by public transport from outside the CBD. When considering where to choose a location, medical practitioners take into consideration the ease of access to their practice. Clients value convenience. George St is home to many other popular shopping destinations. More foot traffic, exposure and therefore, business! In contrast, when Macquarie St first began establishing itself as a medical hub, it was harder for people to get around. It made sense for all medical services to be located in one area, to assist with patient travel. That’s no longer the case, thank goodness! Changes in hospital networks When Sydney was first being established, it made sense for doctors to locate themselves close by to the hospital. They needed to be where the action was, to be a part of the ‘medical scene’ of early Sydney. Fast forward to 2020, and there is 220 public hospitals and health services for free healthcare in NSW (according to https://www.health.nsw.gov.au/Hospitals/Pages/default.aspx). Doctors and patients no longer need to be gathered on one street. There’s a broader range of choices available, and patients have greater control over the healthcare choices on offer. This means that patients are willing to visit practices that aren’t located on Macquarie St. Particularly if it’s more convenient for them to do so! Increased Competition Macquarie St is saturated with healthcare services, surgeries, and clinics. Being right next door to an established business, offering the same benefits as you, can make it hard to stand out. Competition is fierce, which is why many medical professionals are choosing to lease rooms on George St. With less direct competition in the physical space, businesses can establish their practices more efficiently. George St is the home to many entrepreneurial professionals. It seems healthcare practitioners prefer this encouraging environment as opposed to the traditional and fierce competition elsewhere in Sydney CBD. Are you looking to lease a medical room in Sydney? Wellshare is a co-working space in the historic Dymock’s building on George St. With a range of rooms to rent, we’re sure we’ve got the room you need. Our rooms are modern and spacious. Amenities include WIFI, access to break-out rooms, 24/7 access, photocopier, printer and kitchen facilities. We also provide access to networking events and allow you to display advertising material. Sounds good? Join the other medical professionals making a move to George St. Have the room to grow your practice. Book a tour today. 7 Reasons Health Professionals Are Using Co-working Spaces for Their Business Needs During COVID9/11/2020 Co-working spaces have taken off in Australia, and with good reason.
But co-working spaces designed specifically for health professionals is even better! Many health practitioners have begun turning to health co-working spaces for a business solution that will grow with their practice. Here’s why…
1. Low Cost Health co-working spaces are the perfect solution for busy health professionals looking for professional space, at an affordable price. Save on rent and get access to all the services and amenities your business might need. Don’t stress about fitting out the office, and save money on furnishings too. Spend that money, and time, on growing your practice instead. Because of the number of professionals using co-working spaces, they are often rented out at a cheaper rate. The whole group benefits from sharing a space together, rather than needing to spend more money for a place of your own. 2. Premium Location Help your clients find your service easily. Health co-working spaces are popping up in centralised, easily accessible locations around Australia. Patient access is key to your business growth. Wellshare health co-working space is located in Sydney’s CBD in the historic Dymocks building. At a location like this, your practice will be in the heart of the city, conveniently located close to public transport. Set a great work/life balance with the ability to easily travel between work and home. 3. Room to Grow As your business grows, your needs will change. By operating from a health co-working space, health practitioners have discovered flexibility as they need it. It’s easy to scale up your operation and take on more business if your space is able to accommodate the changing needs of your business. Currently a one-person show? Or are you a team of passionate professionals? Whatever stage your business is at, find the space that suits your needs. As your business grows, you’ll be able to change up your rental space according to the solution you need. There is a range of spaces available to suit the needs of health practitioners. Medical rooms for rent or therapy spaces for rent are just a few of the well-equipped rooms you can choose to run your practice from. 4. Networking Collaboration between health and wellness practitioners is vital. Working with other professionals in your industry increases your ability to give and receive referrals to/from other health businesses. Ultimately, working in a multi-disciplinary way improves patient outcomes which in turn leads to greater word of mouth. Referring to other businesses may counterintuitive at times (shouldn’t you be able to give them all they need?). Still, it adds a tremendous amount for value to your business over the long term. Clients and other businesses will appreciate the help and assistance of your business, and your reputation will grow as a result. Don’t overlook the importance of networking. Health practitioners working out of co-working spaces, automatically have access to a broad group of people within their industry. Work alongside other passionate professionals, be inspired, and have a voice in your field. At Wellshare, we understand the importance of having a strong community of professionals around your business. That’s why we regularly host Networking events and opportunities. Make the most of the space and grow your business, alongside others. Don’t worry; we won’t force you to attend anything you don’t want to! We value providing you with the opportunity to interact with and be a part of a community, as much, or as little as you wish. 5. Set Your Own Hours One of the most exciting aspects of working for yourself is the ability to set your own work hours. Get the work/life balance you want. At Wellshare, you’ll have 24/7 access to your health co-working space so you have the freedom to work in the time that suits you best. Got a deadline coming up? Or need the weekend off? Put in the extra hours when you need them. Autonomy is valuable, but we also know some structure is helpful to boost our productivity. When you’re working on your own, it can be an isolating experience. Healthcare professionals appreciate the balance a co-working space provides them between freedom and structure. Having a dedicated workspace to arrive at will assist with discipline and motivation. Create a routine that best supports your business. 6. Greater Business Exposure. Health practitioners and other professionals using health co-working spaces have discovered the joy of learning from those they’re working alongside. Operating out of a health co-working space will bring you into contact with others in the health and wellness industry you otherwise may not have interacted with. These interactions have value in exposing your business to more people. You never know who may need your service one day, or what you will learn from another person operating from your co-working space. A co-working space is an opportunity to market your business to those in the space, and potentially to their clients too. Many co-working spaces offer a shared waiting room or areas where prominent marketing can be displayed. This is a great solution for those looking for maximum business exposure, for a fraction of the cost. 7. Increased Job Satisfaction It’s inspiring to come to a workplace where people are excited to be there. Surround your business with people as passionate about success as you are. A co-working space provides room for your business to have the freedom and meaning you’ve been seeking. Those in the space are there for the same reasons, sharing the same passion. This type of atmosphere is incredibly motivating and inspiring. Need a boost to your productivity? Join the Australian health practitioners trying health co-working spaces. For more information about Wellshare please get in contact. If you’re a healthcare professional you know the challenges of being in this industry. Especially if you’re establishing or growing your practice. With all you have to do and how tired you may feel, sometimes that dreaded thing... networking is the last thing you feel like doing.
If that’s the case, here are a few reasons why it’s so valuable to build a community of healthcare professionals around your practice. Hopefully, this inspires you to become a little more connected with other health practitioners. Support and Understanding Being in contact with other healthcare professionals isn’t just valuable for your practice, though that’s often what’s focused on first and foremost. Connecting with those in the health industry can be great for your own personal and professional development. By connecting with others in the health and wellness industry you will gain access and awareness of development opportunities. Sharpen your knowledge and skills by engaging with other healthcare professionals. Either at formal events such as conferences, or online development groups, or even by catching up for a coffee with a fellow professional in your industry. These conversations and experiences allow us to share our knowledge and receive in return. Feel supported in times of struggles by hearing stories and helpful advice from others who have been where you are now. Encouragement is important for us all. Be Inspired Growing your community can inspire you to grow your own practice. See the great things others are doing in the health industry and see if you can learn from their models of care. You will learn from your community and have the chance to have your voice heard within the healthcare space. This can be as simple as joining a Facebook group or following a healthcare blog. Grow your Practice. Building your community is valuable for your business and your clients. For your business, you will often receive referrals for new clients from other healthcare professionals you have connected with. Getting to know those in your industry helps to establish your practice in people’s minds. You’re not just a name or a service, but a person who they will likely feel more likely to send clients to as a result of knowing you. Your clients will gain value from this process too as you will be able to refer them on to other healthcare professionals where appropriate. This helps your client, as well as establishing yourself as a knowledgeable and helpful practitioner. This collaborative effort between healthcare professionals helps to establish a community within the healthcare industry that is able to offer a greater level of care to the patient. Establishing a community around your healthcare practice is valuable for all involved. The Wellshare Community At Wellshare we’re not just a co-working company. Yes, we rent rooms to health and wellness professionals but we do more than that. At Wellshare we’re a community of dedicated healthcare professionals with a drive to see our fellow practitioners succeed. Our team is made up of healthcare practitioners and entrepreneurs with the experience necessary to offer valuable advice. By renting one of our spaces you are invited into our community. Have the opportunity to grow your practice alongside other healthcare practitioners and experience the difference a community can make for your business. |
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