This article focuses on executing a simply marketing process which is extremely important for all health and beauty professionals.
Google search --> Mobile optimised website --> Booking tool
Here's the summary:
First step - Win the search battle
More people search for a service based on location than based on price. They may not decide to book based on location alone but it is the most commonly searched differentiator.
Ensure your Google My Business Profile is filled out to perfection. Be location specific and include surrounding suburbs in your organic SEO strategy. With paid Google Adwords, showing up for "near me" searches is important. As is, making sure it is easy for people searching on mobile to find your office by bidding on location-specific keywords and using location extensions.
If budget permits and competition is low, create a comprehensive treatment-specific keywords list. Also consider keywords that reference specific preferences, such as "open weekends," "online appointments," and "comfortable waiting room."
Step Two - Win the website battle
As discussed in our previous post, on average a consumer will visit two websites before deciding to book an appointment.
Defeating your opponent rest on convincing the consumer that you are better in only two areas:
The keys to convincing the consumer you are more trustworthy include:
The keys to convincing the consumer you are better at solving the consumers current problems including:
Step Three - Win the booking process
Now a word of warning!
Don't go through all this effort to simply fall down at the last hurdle.
Make sure the booking process is as seamless as possible and can cater for as many use cases as possible.
Wellshare Digital is launching soon. For help refining your online marketing strategy please get in contact.
Entrepreneur, retired doctor. Passionate about helping health and beauty professionals build their own brand.